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Can a decrease with technological innovation be justified?

Temerarious Bids

When it comes to public tenders, putting technological innovation to your proposal can be the AS under the sleeve to justify why you offer lower prices. That is, it is not magic: if you put more modern machines, you automate processes, or you throw yourself with software that saves you time, of course your costs go down and your offer becomes much more attractive.

The Public Contract Law in several countries already contemplates this; They let you explain your price drop with arguments like "Hey, I am using more pro technology, that's why I'm cheaper." Of course, it is not enough to say it and now. You have to demonstrate it, with papers, evidence and all that the administration likes.

And eye, technological innovation can be anything: from a cleaning robot to an algorithm that optimizes you the distribution logistics. An example? Imagine a company that points to a contest to clean public buildings. If you arrive with cleaning robots instead of whole gangs of people, because their costs go down and the service, in theory, improves. Cleaner, faster, less expense. Win-Win.

Another thing that also enters here is to digitize what was previously a chaos of papers and handling by hand. You automate, you reduce mistakes, you need less personnel to do the same. Result: more efficiency, less expense. And yes, everything adds when justifying why your offer is cheaper than that of the neighbor.

Of course, you don't have to fence. It is not worth lowering prices to the crazy and then not being able to meet. The company has to demonstrate that, even with innovation, the business is viable and will not end up losing money or leaving the job halfway. In addition, it has to make sense for what the entity needs. You are not going to put drones to clean apartments if what they want is polish crystals, you know?

Well, don't think that with innovation you have everything won. Those who decide also look if you have experience, if your technical proposal is solid, if you can meet the deadlines ... come on, that technology helps, but it is not the only letter at the table. So, if you are going to present yourself to a tender, you better have a combo of innovation, experience and common sense. If not, forget about winning the contract.

Marta Jiménez

Marta Jiménez

Expert in public procurement • Digital transformation of tenders • Trainer and author at Tendios

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