What tools do they allow to analyze competition?

If you get into the world of public tenders and not spies (ok, "you analyze") to your competition, you are basically playing the Russian roulette with your commercial future. That is, how are you going to win if you don't even know who you compete with, what do they do well, how they water it, or how are they handled in the market? You have to be honest, that roll of "competition does not matter, trust yourself" only works in cheap self -help books.

Look, I leave here a handful of tools that yes or yes you have to have under your sleeve to really understand the panorama and not stay seeing how others win the chamba:

Data analysis tools: do not underestimate the power of the data, friend. Google Analytics, Semrush, Ahrefs ... Those things not only serve to show off beautiful graphs, you can really spy on the SEO strategies of others and refine yours so that they do not leave you behind in search engines. That is, if you don't even go on Google's second page, do you exist?

Tender databases: Here is the good gossip. Tenderspage, Openopps, and similar tell you who won what, how much, and how he did. You can literally see the competition recipe and get ideas, or minimum know who you have to watch closely.

Tools for stalkear social networks: Don't tell me that you are not curious how your rivals move on Instagram, Twitter, LinkedIn, whatever. Hootsuite, social sprout ... They help you see what they publish, how they interact, if they hate or love them, and compare your digital presence with yours. Because yes, likes matter, even if you don't like it.

Business Intelligence: If you like graphics more than an accountant during tax time, use Tableau or Power BI. With these you can detect rare patterns, trends, and even predict competition movements. It's like having a glass ball, but without the witch.

Analysis of websites: Similarweb, Alexa (not Amazon that puts music, the other), tell you where the traffic of your rivals comes from, who visits them, how long they stay, all digital gossip. So you know if your website is a jewel or pure filling.

Price tracking: There are no secrets here. Prisync, Price2spy and company show you the prices of real -time competition. Because, let's be sincere, in tenders the price is the king, and if you don't know how much others charge, you are guessing.

Obviously, it's not just about collecting tools as if they were Pokémons. You have to have a strategy behind, be aware of the changes of rules (type the Law of Public Sector Contracts in Spain or the Federal Acquisition Regulation if you are in the USA), and not trust you because the market moves very quickly. If you don't adapt, you stay out.

In summary: analyzing the competition is not a walk in the park, but it is what separates the winners from which they only see the opportunities pass. If you use this arsenal and stay awake, the chances of getting the contract rise, and not little. Easy? Not at all. It's worth it? Definitely.