What are automatic and subjective criteria?

Ok, let's put a little life to that text, because honestly, it seems taken from an instruction manual.

Look, when you get into the world of public tenders, you are going to run into two types of criteria: automatic and subjective. And yes, they sound half boring, but if you don't have them clear, you can eat a speech and throw your proposal to the trash before starting.

First, automatic - that is, those that are pure mathematics and hard data. Nothing of Chamuyo or rare interpretations. Here you look at the price, if you meet the technical specifications, if your company has a financial back, and things like that. It's like comparing apples with apples, all super measurable and nobody can discuss a lot.

Now, let's move to the most "artistic" side of the thing: the subjective criteria. Here the judgments, the opinions, and a little smell of the evaluator enter. Does your proposal have a wave? Do you bring anything new or your team really breaks it? These kinds of things cannot be put in an Excel payroll. And yes, according to who evaluates you, you can be champion or look from outside. Therefore, you need people who know the issue in the jury, if not, we are in the oven.

And be careful, do not believe that the subjective is less important. Many times it weighs more than the numbers. So if you think that just by putting the most under the do you, forget. You have to sell your idea well, show that your team is capo, and make it clear why you are better than the rest.

If you are going to prepare a proposal, do the homework: find out what are going to look at those who decide. It is best to talk to someone who has already gone through tenders, or a consultant who really knows. Do not improvise, because then you give it to the wall.

And to close, something that seems obvious but many forget: transparency and clean play. All this of the criteria - are automatic or subjective - has to be clear in the bidding papers. If not, then the quilombos and the complaints come. May everything even for everyone, and ready chicken.

So you know, do not underestimate any criteria and prepare your proposal with a head. Then don't say I didn't let you know!