What indicators allow to measure success in tenders?

Measure if you do well or badly in public tenders ... Wow, it's not easy. There are a thousand things at stake and each process is a world. Now, if you really want to know how you are doing, there are some indicators that yes or yes you have to look.

First, your "success rate." Basically: How many tenders did you earn versus how many you tried? It does not have much science, but it gives you a quick idea of whether your proposals are hitting or you are just sending PDFs for sport.

Then, beware with the value of the tenders you earn. Because, let's be honest, it is not the same to win twenty small contracts than one but millionaire. Sometimes, a big victory saves you the year.

Another topic: the time you spend on each tender. If you spend weeks putting up proposals and then losing them all ... something weird is happening. Capable you should better filter to which ones you present, or change the strategy because time is gold.

And of course, customer satisfaction. This is usually an enigma because sometimes they don't even tell you if they were happy or not. But when you receive feedback, well or bad, better pay attention. That gives you clues about how to improve and not repeat rookie errors.

Do not forget the efficiency of the process. How long do you take to assemble each proposal? Do you put many dumb errors? Do you ask you to correct the same things always? If yes, eye, there is room for polishing.

Obviously, these are not the only indicators of the planet, but they save you from walking blindly. Seriously, each company has to put together its own “kpis” according to what matters to it and where it wants to reach. And, please, do not fall asleep: review this data followed and adjust your strategy when you see something is not going.

And, to close, do not believe that success is just to gain contracts. Sometimes losing teaches more than winning. If you are able to analyze what you failed, you will have more chances to hit you next time. Basically, real success is never to stop learning and improve, even if it sounds like a cheap motivation phrase.