Tender for Communication and promotion of the master plan for the promotion of trade in the region of Murcia .the works will be concrete in strategic planning of communication; elaboration of a visual identity of the project (logotype and graphic elements of the project, with manual of use of the visual identity of the plan different media and media, development of a website or microsite as main platform of communication, production of promotional materials videos, graphic and audiovisual material, coverage of milestones and events of the project publications on the web and social networks, writing and dissemination of press notes, collaboration with the company in charge of drafting the master plan, flexibility and adaptability; including the guarantee of participation and transparency promotion of transparency, citizen participation and interaction with the agents involved.. At the end of the project, the awarding agency will present a final report and report of the project, detailing all the communication actions carried out, the results obtained (impact, scope, etc.).), and recommendations for future initiatives to which it will incorporate the summary of produced graphic material, the designs used and a press clipping.