Tender for The intersectorial table of the floor of the ecre, Reserve of the biosphere, constituted in January 2021, identified the need to increase the recognition of the brand by consumers, and to promote initiatives that promote cooperation between companies that have been promoted. One of the actions that representatives of the table considered strategic, was to create a fair plan, and that the mark is present in food events and fines, crafts and/or tiristics. In this context, the "mark fair service: presence in food events and fines, crafts and/or tourists" has to: 1. It has to identify food events and fines, crafts and/oristics in which the brand might participate (in addition to strategy, budget and calendar). to define the pros and conspiracy to participate in the events and trusts identified. b. detailing a view of participation in events and short, half and long term. c. running the participation plan in events and food users, crafts and/or tourists. 2. define the potential of the brand for creating their own fines. To. to analyze the potential of the brand for the creation of fires and events ingroge foods and tourism. b. identifying the best model of fair that maximizes the benefits of acredited companies, the recognition of the brand by consumers and social benefits of events.