Tender for Comprehensive service contract for the improvement of the positioning of the brand Mercados Centrales de Aplasciación de Sevilla, S.A. (Mercasevilla). Expte. 2025 / 115.

The tender identified with expedient 2025/115 is related to the sector Services. This tender, published on March 12, 2025 and last updated on March 12, 2025, aims to Mercasevilla wants to improve the positioning of its brand in the digital ecosystem, as well as its digital reputation. This requires a campaign of positioning and knowledge of the services provided by Mercasevilla, as well as its strengths and opportunities. The purpose of the contract is therefore to be determined in the design and implementation in the digital field of this campaign over the period of 1 month, so that these actions will help to optimize the presence on social networks. For the successful end of this campaign, it is necessary to develop a communication strategy, as well as a digital corporate identity manual that sets the guidelines of the publications on the different social networks of Mercasevilla, thereby increasing the quality and virality of these, as well as the growth of the social community of Mercasevilla. In order to carry out the actions related to this project, Mercasevilla does not currently have the personnel or the means to carry out the work to be carried out, given the technical requirement and complexity that the management of this type of action requires, it is considered necessary to hire an external entity for the provision of such services.. The estimated value of the contract is €28,400.00 , with a budget excluding taxes of €28,400.00 . The procedure modality is Open, and currently its status is Published.

This tender is located in Sevilla, Sevilla, ES, Andalucía, ES. The main source of this information is Plataforma de Contratación del Sector Público .

The tender is classified under several CPV codes, including CPV, among others Graphic design services (No code: 79822500), Design consultancy services (No code: 79415200), among others.