What are the advantages of public procurement?

Public hiring, sincerely, is that monstr of a thousand heads that everyone looks at with fear ... but also with desire, because there is a lot at stake. Yes, paperwork is a headache and the rules change as the wind blows, but, if you think about it, for a company get into that mess can be a master play.

First obvious: There is the government, releasing contracts as if they were candies on Halloween. And we are not talking about two or three, but about a lot, and they are usually long projects, of those that guarantee the payroll at the end of the month. It's no small thing, huh? In times of skinny cows, having a public contract is almost like having a feathers mattress.

Then there is the thing of transparency. Ok, it may sound like a joke because we all have stories of "rigged" contests, but the theory says that everyone has chance: clear criteria, rules for all, and if you have doubts there are the documents to review them. Nothing to play dark. Even the smallest companies, if they know how to move, they can make a hole.

Do not forget the reputation. Do you want a public contract? That is like taking a medal to the chest. Suddenly, your private clients see you with other eyes because, of course, "if the government trusts them, something will do." It is an instant credibility boost.

And another thing that sometimes is overlooked: diversify. If you always work for them, any scare or fall in that sector and you go to the hole. Getting in public is like distributing eggs in different baskets. Safer.

Now, yes, public entities today not only want you to sell things; They want you to be echo-friendly, inclusive, sustainable ... you know, fashion words. If your company presumes green and social, you have extra points. It is time to breastfeed with those initiatives.

So, summarizing without so much roll: yes, public procurement is complicated and sometimes desperate, but if you dare, the rewards are there. You just have to understand the game, read the small print and not throw the towel at the first. If you throw yourself, you are surprised and you end up growing more than you thought.