How to prepare a winning technical memory?

The technical memory, that document that sometimes seems more intimidating than filling the tax declaration, is basically the submission letter of any company that wants to enter a public tender. It is not optional, huh, if you want to compete you have to assemble it well. A well -made technical memory can be the difference between a "thank you for participating" and a "congratulations, you won!"

First step? Read the blessed sheets and understand what the tender is about. It is not enough to take a look over, you have to analyze each point, to the small letter (which, by the way, is almost always the most dangerous). If you do not understand what the client asks for, you go straight to failure. So nothing to improvise: take the time to crumble everything.

Since you are clear about the panorama, it is time to assemble the technical proposal. There is no space for Chinese stories: you have to explain how you are going to solve the problem, with a luxury detail. No rimbombant words that say nothing - it is the right technical terms, but you don't go to the extreme sound as a microwave instruction manual. Tell how you would, from plan, design, execution, to maintenance, because yes, all of them care.

And be careful, it's not just about saying "I can", you have to prove it. Explain who your experts are (and put face to those curriculums, that not everything is a beautiful resume), what tools and materials you have, and if you already did similar projects, give it to me! Don't be shy to show what you are done.

The presentation, by the way, is not just putting a pretty cover and now. It has to be clear, orderly and easy to read. If your technical memory seems the draft of a teenager, they will send you directly to the stack of oblivion. Take care of the spelling, we put together the structure, use clear titles, and, for the love of everything that is good, do not goals kilometric paragraphs.

Look, the SEO ... well, in the world of tenders the same or paints so much, but if you are one of those who want to appear on Google and fish more customers, then yes, put relevant keywords. That will not help you win the tender itself, but it never hurts if you want your company to be more visible.

And do not forget the obvious: technical memory is only part of the package. The economic proposal must also be assembled, fulfill the legal roles and, if you can, get along with the entity that summons (without falling into the Lambisconería). In the end, a well -made technical memory does not guarantee the triumph, but it puts you at the head of the row. And in a tender, that is already halfway walked.